SEO Glossary 2 Search Engine Optimization Expert Consulting Denver Colorado USA

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Search Engine Optimization Glossary (page two) = Within any industry there is a certain lingo that comes with it and thus is so with SEO.

Link = An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

Link Building = Actively cultivating incoming links to a site.

Link Condom = Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.

Link Exchange = A reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance. Usually considered to be a Black Hat tactic.

Link Text (Anchor text) = The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.

Long Tail = Longer more specific search queries that are often less targeted than shorter broad queries. For example a search for “widgets” might be very broad while “red widgets with reverse threads” would be a long tail search. A large percentage of all searches are long tail searches.

META Tags = Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs. The fact remains though that Google DOES NOT use any Meta Tag data for search engine rankings! At the most, Google will use the Description Meta Tag as part of the website’s description in a search query, but this does not affect the search rankings!

Natural Search Results = The search engine results which are not sponsored, or paid for in any way. This is the result of using pure organic, White Hat techniques of search engine optimization.

Organic Link = Organic links are those that are published only because the webmaster considers them to add value for users.

Portal = A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.

Redirect = Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

Regional Long Tail (RLT) = A multi word keyword term which contains a city or region name. Especially useful for the service industry. A perfect example would be this RLT = “SEO Analysis Consultation Denver, Colorado”. This search query will produce results in which you will find our many SEO websites listed.

Robots.txt = A file in the root directory of a website use to restrict and control the behavior of search engine spiders.

Sandbox = There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs. This SEO does not believe that there is truly a sandbox, but there is a time factor that has to be waited through.

SEM (Search Engine Marketing) = SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Site Map = A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages. This SEO recommends that every website of importance use an XML sitemap!

Static Page = A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.

Text Link = A plain HTML link that does not involve graphic or special code such as flash or java script.

Time On Page = The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.

URL (Uniform Resource Locator) - or in other words, the Web Address

Search engine optimization analysis, consulting and development for small business websites in Denver, Colorado and across the USA.

Honest, organic, white hat SEO methods are required in order to achieve excellent search engine rankings.

SEO should be built into a business website from the very foundation as part of the original plans in order to be found by the search engines.

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303 South Broadway, B353
Denver, CO 80209-1558
(720) 862-3532
seojoe@seojoe.info

this website was last modified on November 22, 2009