SEO Glossary Search Engine Optimization Expert Consulting Denver Colorado USA

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Search Engine Optimization Glossary (page one) = Within any industry there is a certain lingo that comes with it and thus is so with SEO.

Search Engine Optimization = from the Wikipedia = Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

White Hat verses Black Hat SEO techniques = from the Wikipedia = SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. This explanation is too long for this page, so please see the complete Wiki explanation on this page, along with other White Hat and Black Hat terms.

Organic Search Engine Optimization = “organic” in this example is the same as “white hat”

Content (text, copy) = The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.

Anchor Text = The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common. Using anchor text links over just a button or a Flash link is more preferable for SEO purposes.

Click Fraud = Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.

PPC (Pay Per Click) = A contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising. Your business can avoid using AdWords by using correct search engine optimization!

PPA (Pay Per Action) = Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.

Crawler (bot, spider) = A program which moves through the worldwide web or a website by way of the link structure to gather data. This is what the major search engines use to see through the internet.

Frames = A web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.

Google Bomb = The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” - George Bush, and “greatest living American” - Steven Colbert Google bombs are famous examples.

Google Dance = The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.

Googlebot = Google’s spider program

HTML (Hyper Text Markup Language) = directives or “markup” which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.

Impression (page view) = The event where a user views a webpage one time.

Keyword Research = The hard work of determining which keywords are appropriate for targeting.

Keyword Stuffing (keyword spam) = Inappropriately high keyword density.

Landing Page = The page that a user lands on when they click on a link in a SERP

SERP = Search Engine Results Page

Latent Semantic Indexing (LSI) = This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “SEO”, but fairly easy to rank for “SEO Analysis Consultation Development”.

Please visit our second page of the SEO Glossary.

Search engine optimization analysis, consulting and development for small business websites in Denver, Colorado and across the USA.

Honest, organic, white hat SEO methods are required in order to achieve excellent search engine rankings.

SEO should be built into a business website from the very foundation as part of the original plans in order to be found by the search engines.

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Denver, CO 80209-1558
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this website was last modified on November 22, 2009